September 2011

Perception Management, Oktoberfest-style

It’s by far the biggest beer festival in the world and potentially one of the most explosive events of the year: mix millions of visitors with a late summer heatwave and add 7,000,000 liters of beer, served in solid, chunky 1-liter Maß glasses and you’ve got the Oktoberfest. Taking place on OnPR’s doorstep in Munich, [...]

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The Art Of Storytelling: Airline-style

Question: When is an hour not an hour? Answer: When it’s a delay on a scheduled flight… Another delayed flight gave me cause to ponder on just how the airlines have perfected the art of storytelling – helping to shield their passengers from the unfortunate truth. Let’s take tonight’s flight as an example… 1 hour [...]

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