August 2012

It’s a pet hate for all PR people: when your starry-eyed CEO passes on the instruction to help finalize the cover-story interview with a publication that you know serves no other purpose than to stoke the vanities and empty the wallets of unwary executives. By the time the communications team finally gets wind of what’s […]

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Most Thursday evenings I manage to squeeze in an extra hour or so work while the rest of the family goes swimming with the DLRG (German Life-Saving Club) at our local pool which has been wonderfully renovated since German Olympic Medalist and World Championship Swimmer, Hannah Stockbauer, once trained there. It´s not an activity I […]