November 2013

Most companies try to differentiate themselves from their competitors. However, this can be difficult to achieve, particularly in commodity markets where it is hard to isolate added value from one supplier over another. In markets with complex offerings – such as in Information and Communications Technology (ICT) – it is easy to bamboozle and confuse […]

{ Comments on this entry are closed }

On how to make sure the message is getting through. Working in a company is like living in a full house with many family members. “What!?! There is a new version of XYZ coming out to the market? Why didn’t you tell us in Sales?  It could have been such a great message the last […]

{ Comments on this entry are closed }