December 2013

I’ve noticed an increasing number of articles discussing the growing proportion of marketing budgets being allocated to mobile. The German magazine Internet World is just one noting mobile marketing as a key trend for 2014, saying that in 2013 the mobile segment grabbed 14.3 billion U.S. dollars –  a 2.8 percent share of the total global […]

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Next week I’ve got the honor of participating in sister conferences that appeal to my personal interests as well as my professional outlook. I’m in Los Angeles, where I’m delighted to have been invited to chair some panel sessions at both the Wearable Tech Expo on Tuesday/Wednesday, and Monday’s Fitness and Sports Tech Expo. As […]

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“No communications contact is more valuable than a friend’s recommendation.” The CEO of Coca Cola Germany, Hendrik Steckhan, summed up the changes in marketing and advertising at the recent German Advertisers’ Association Conference . Classic TV advertising, according to Steckhan’s reasoning, is not only unaffordable for many products; consumers are not responding. “The times of […]

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