February 2014

A while ago, I was commissioned with developing and implementing the first international website of a large, globally acting B2B company. Target groups: the company’s own international offices and its worldwide clients. After the website went live, the users were asked how they got along with it, what they liked and what they missed about […]

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When we advise international companies about issues management and crisis communications, preparation to achieve a quick and appropriate ‘right first time’ response is what you aim for. Every company experiences crises of one form or another – many are unavoidable and while measures can be taken to limit the avoidable ones, human errors are made, […]

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I happened across this staggeringly beautiful light and dance performance, which reminded me that defining a good story requires 90% inspiration (only 10% perspiration – as long as you are not a dancer!). Taking a distinctive approach – the road less travelled – captures attention, even when otherwise it wouldn’t be given. And holding your […]

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