Creating Content, Reaching Your Audience

Creating Content, Reaching Your Audience

In the age of Tweets and re-Tweets, status messages and updates, the social media masses are desperate to find new, “undiscovered” content to share with their friends and followers. If there’s one thing I’ve learned about this chaos we’ve come to call social media,  it’s that creating content that is interesting and – more importantly – high-quality and unique, can go a long way in an age where people are all about recycling. But once you have your shining piece of insight, which social media outlet is best for distributing it?


  • Founded in August 2006
  • More than 11 million accounts
  • There are more women on Twitter than men (53% vs. 47%)
  • New York has the most Twitter users of any city
  • Just over 85 percent of all Twitter users post once a day
  • Twitter valued at $1 billion in 2009

—Compiled from analytics firm Sysomos and The New York Times via 850 Business Magazine

While any audience can be reached on any social media outlet if you really put your mind to it, Twitter has the ability to reach the most diverse audience. Everyone from consumers, to businesses of all sizes, journalists, analysts and experts are on Twitter, writing about everything from what is going on in their lives, to their company news, other companies’ news and their own insights. No matter who your audience is, you can find them (and they can find you) on Twitter. The more catchy, trendy or unique your insights are, the more likely you are to get people interested in your content and share it with their followers.


  • Founded in February 2004
  • More than 350 million active users
  • More than 700,000 businesses have active pages
  • Average user has 730 friends
  • Facebook valued at close to $10 billion in 2009

—Compiled from Facebook and The New York Times via 850 Business Magazine

Facebook’s mission is to “give people the power to share and make the world more open and connected.” Consumers rule on Facebook. There are, of course, product pages on Facebook, but the goal of company pages is most often to reach individuals, not to do business with other companies. When creating content to share on Facebook, it is important to remember that people are there primarily to stay connected with friends. Think about what you would talk about with friends over dinner or at a party. Humorous and clever articles or comments are more likely to spread. Facebook users also tend to share content that they can personally relate to; causes that are close to their heart, products they really believe in, etc.


  • Founded in May 2003
  • Over 55 million users
  • Executives from all Fortune 500 companies are LinkedIn members
  • LinkedIn valued at $1 billion in 2008

—Compiled from LinkedIn and The New York Times via 850 Business Magazine

LinkedIn is geared at putting you professional network in one place. When it says “relationships matter,” what it really means is “relationships matter to your business and career.” LinkedIn is the best place to do your B2B social networking or to connect with other professionals. The most effective content for LinkedIn is business tips, company news and opportunities for establishing connections and building networks.

Creating content is half the battle, but where you choose to share it is just as important.  It can be tempting to blanket all your social media outlets with something you’ve put together, but the truth is once you start talking about things people don’t care to hear, they’ll tune you out.

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