Everybody’s talking at me; I don’t hear a word they’re saying!
That’s the way it can feel online these days. Between mundane Twitter and Facebook status updates, self-serving corporate blog posts, and SEO content, it seems that everyone’s voice is trying to be heard.
Today’s web can be so noisy, it’s hard to pick out the melodies. While unlimited access to information can be empowering, the noise can also be overwhelming.
It looks like we’d better pull out the noise-canceling headphones. Demand Media’s IPOEverybody’s talking at me; I don’t hear a word they’re saying! is underway. Demand Media is known as a content farm. Content Farms hire low-cost freelance writers to craft stories about the top topics that are searched for on the web. The idea is that topics which are most searched are likely to inspire stories that get lots of eyeballs. Eyeballs are valuable to advertisers. Not a bad idea, but the economics of the business model mean that the web is inundated with low-quality “content”. And it sounds like more is on the way.
To add insult to injury, the opening stock prices rose to value the company at more than a billion dollars – that’s more than the valuation of the New York Times! http://money.cnn.com/2011/01/26/technology/demand_media_IPO/
Yackity-yack! Don’t talk back….