1GOAL : World’s Biggest Ever Mobile Phone Campaign

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1GOAL:Education for All, the football world and FIFA-backed legacy project for the 2010 World Cup, have launched the world’s biggest ever mobile phone campaign. Mobile companies from across the globe have come together to offer more than 1.5 billion people an opportunity to show their support for 1GOAL with over 1 billion text messages going out to people in the coming weeks.

From the OnPR team in Munich, which specializes in technology and telecoms communications, Ronna Porter, who works closely with the 1GOAL team, tells us more.

The launch comes as Telefonica Group – representing some 25 countries and 274 million people – joined up to support the campaign. Across its territories Telefonica will be promoting the ‘education for all’ message as part of its long-standing objective to make a positive impact on economic, technological and social progress.

Shakira, 1GOAL Ambassador and Founder of the Barefoot Foundation said: “The World Cup captures the attention and hearts of millions. We must use this moment to raise our voices for 1GOAL and demand that this generation of children have the chance to fulfil their dreams and live up to their full potential through education. I’m honored to be part of this incredible movement.”

1GOAL has a target of getting millions of people to show their support for 1GOAL and already some of the biggest names in football such as Alessandro del Piero, Rio Ferdinand, Zinedine Zidane and Michael Essien have joined 8 million others to show their support for the campaign. The outreach via the mobile companies will swell this even further if just 1% of people sign up via the mobile campaign a further 15 million people – the equivalent to the entire population of Holland – could join the campaign.

Hundreds of the world’s greatest footballers are also supporting 1GOAL, one of them, the Chelsea and Ghana star Michael Essien said: “I think education is the key to success. I was lucky growing up, my mum worked incredibly hard to make sure me and my four sisters could get an education. She did not get the chance to go to school but she gave us the opportunity. It is great to have the World Cup for the first time in Africa. The continent has been dreaming about it and now the World Cup is coming to Africa. I think the 1GOAL education project will be good for the kids after the World Cup because we could see a lot more kids in school.”

Signups from the 1GOAL mobile campaign will be presented as a petition to world leaders at an education summit later this year urging both developing and developed countries to provide further funding for education. People will be able to sign up by responding ‘YES’ to a simple free text or by going to 1goal.mobi on their handsets or by sending an e-mail to info@join1goal.org . Handset manufacturers Nokia and Samsung will also be making available a 1GOAL mobile app for their customers.

Her Majesty, Queen Rania of Jordan, Co-founder and Co-Chair of 1GOAL said: “Michael Essien is a great example of how football stars can show their passion for this year’s World Cup and for the legacy it strives to create: giving 72 million out-of-school children an education. But 1GOAL isn’t just about the footballers; it’s about the fans too. Teaming up with the mobile phone industry, 1GOAL can now reach over a billion people worldwide, making it the largest, cause-related campaign in history.

Cesar Alierta, Chairman and CEO of Telefonica, said: “Education is critical to the physical and psychological development of our future generations and Telefonica is 100 per cent committed to preserving this most fundamental of human rights. We believe actions speak louder than words and as we have been striving to make a difference in education for the past 12 years, we are delighted to support 1GOAL. Telefonica’s Pronino social action programme – which is working with 108 leading NGO’s in 13 countries to eradicate child labour across Latin America – has already taken 163,900 children out of work and into school. Through Pronino and other initiatives like Think Big and the Ability Awards, Telefonica makes a major contribution to social development and to avoid exclusion in the countries where we operate.”

The mobile campaign is being coordinated by the GSMA, which represents the global mobile industry. It includes a host of soccer related downloads, such as player images and videos, as well as ringtones, wallpapers and smartphone apps, culminating in a text message campaign calling for the support of billions of mobile users around the World Cup. Major Multinational mobile groups and networks supporting the campaign include: AT&T Wireless, Axiata Group Berhad, Batelco Group, Bharti-Airtel, CSL, Hutchison 3 Group, KT, MTN, NTT DOCOMO, Mobitel, Orascom Group, SingTel Group, Smart Communications, SOFTBANK MOBILE, SK Telecom, Telenor Group, Telefonica Group, TMN, Umniah, VimpelCom and Zain Group.

Backed by the Football world and FIFA, 1GOAL seeks to get every child into school by 2015, rallying support from footballers and fans across the world. The campaign is backed by over 140 of the biggest names in football and from the entertainment world Shakira, Jessica Alba and Kevin Spacey are supporting 1GOAL. An estimated $16 billion a year is needed to make universal education a reality, but currently only $4 billion is spent on primary education and 1GOAL is calling for further funding from both developing and rich countries to get every child in to a classroom.

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