We always advise our clients to avoid releasing news when Apple product announcements are planned. The competition for media attention is too great. It appears that the duration of the Apple PR deadzone is getting longer. A look at the day’s news gives ample evidence that Apple coverage momentum has not subsided even more than […]


When Facebook took the news out of my news feed, it took the Ace out of Facebook

As my Facebook friends may have noticed, I’m on a leave of absence. On July 21, I changed my profile picture and posted a link to the experimental website http://99daysoffreedom.com/. Less than 14 days in and I’m getting antsy (and I confess, the other day I cracked, and logged in – although I only read the […]

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Munich is Europe’s top tech hub

The European Commission has decided Munich is Europe’s top technology hub. The judgement is delivered in the recently published Atlas of ICT Activity in Europe. The city region beat the two other tier-1-ranked regions – Inner London East and Paris – by a relatively small margin, however the highest number of ranked locations of any […]

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The Collaborative Economy Honeycomb

While on extended maternity leave, as an English-speaking new mum in Germany, I was pretty motivated to find the support network and things that I needed at an affordable price. I thrived on English books from Amazon, adding the German Hausfrau‘s extra shopping trip to discounters Aldi or Lidl, and bargain hunting for needed (OK, […]

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Putting the ‘working’ into networking

Business networking should be a way of life and not an emergency escape route when you’re looking for a new job – but why do so many people not realize this until it’s too late? One relatively easy first step is to prepare a simple, authentic LinkedIn profile and start to use it. Therein lies […]

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