PR Inspiration from the Heavens


I happened across this staggeringly beautiful light and dance performance, which reminded me that defining a good story requires 90% inspiration (only 10% perspiration – as long as you are not a dancer!). Taking a distinctive approach – the road less travelled – captures attention, even when otherwise it wouldn’t be given. And holding your audience’s interest while you tell your story means appealing to their emotions – once you have their hearts, their heads will follow.

According to the Huffington Post: “Combining elements of dance, performance art, music, technology, light, music and more, the versatile Japanese troupe ‘Enra‘ has stumbled upon magic. Only a few months after wowing the Olympic Committee with ‘Fuma-Kai,’ director Nobuyuki Hanabusa brings another fantastic piece of work with ‘Pleiades’.”

The performance is named after the brightest open cluster of stars in the northern sky which has fascinated people since the beginning of time. They are represented in ancient mythology of many cultures. Most myths relate the Seven (or Six) Sisters to young maidens or boys playing, dancing or just being young and wild, “Like a swarm of fireflies tangled in a silver braid.”

With a young prima ballerina in the house (11 going on 16!), I spend several evenings a week on the ‘ballet run’ and am constantly picking up dropped leotards and dodging high kicks in the sitting room. So it is beautiful to see the fruit of the labours of choreographers/performers Saya Watatani and Maki Yokoyama, director/producer/music director Nobuyuki Hanabusa, and light animator Seiya Ishii – and no doubt the quiet dedication of their parents!

Ronna Porter

 

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