LinkedIn

Business networking should be a way of life and not an emergency escape route when you’re looking for a new job – but why do so many people not realize this until it’s too late? One relatively easy first step is to prepare a simple, authentic LinkedIn profile and start to use it. Therein lies […]

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The massive impact of user-generated web content on the public image of brands and products can be considered established, and there is – well, almost – no one left in Germany who thinks that it can be ignored. One result is that most companies doing business in German-speaking countries of all kinds and sizes have […]

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What is your online presence saying about you? Probably more than you realize. Public is the new private and as we see a new focus on personal branding, we are also entering the new age of too much public information. There’s no such thing anymore as a dividing line between business and pleasure. If you’re using […]

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Being a financial person in a company predominantly consisting of PR people has proven to be an interesting career dynamic for me. Not too dissimilar, I suppose, from my experience of being a musician, yet making a living as an accountant. I do enjoy the whole left-brain, right-brain dichotomy. One observation I’ve made over the […]

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Creating Content, Reaching Your Audience In the age of Tweets and re-Tweets, status messages and updates, the social media masses are desperate to find new, “undiscovered” content to share with their friends and followers. If there’s one thing I’ve learned about this chaos we’ve come to call social media,  it’s that creating content that is […]

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