OnPR

It’s early March, the daffodils are trying to push through the snow, and the cold winds are ripping across the north German countryside. That can mean only one thing: it’s CeBIT time again! This year once again the show runs pretty much back-to-back with Mobile World Congress in Barcelona, and a hardcore few people end […]

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We frequently introduce new clients to the concept of storytelling . Most people don’t understand the difference between storytelling and messaging, a tag line, or the “elevator statement“. In storytelling, we are looking for a dramatic story — with a beginning,  a middle, and an end — to help give a reporter an excuse to […]

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A picture may speak a thousand words, but frequently in corporate and product communications it is all too easy to stick with what PR knows best – often that means way too many words, and not enough visual aids. Perhaps this picture will change as more digital natives join the business, but they often don’t […]

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The next two weeks are a bit of contrast for the roving OnPR team – this week at Mobile World Congress in Barcelona, next week at CeBIT in Hanover. It’s springtime here in Barcelona, with a record number of delegates getting to enjoy some Catalan rays as the sun peeps from behind the clouds. The […]

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Software updates have become incrementally more annoying in the last year or so – and this has highlighted a real issue for app developers: Think business over technology! It’s simply off-putting when apps on my iPad and smartphone are perpetually trying to get my attention with banal requests like: “Do you want to replace version […]

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