Twitter

I met a friend yesterday who complained how overloaded she is with work. She is busy working for an amazing start-up that’s giving people advice on what clothes to wear and where to buy them. Standard sizes unfortunately are not for all, this site as everyone’s body is different – and that makes finding the proper clothes a […]

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The massive impact of user-generated web content on the public image of brands and products can be considered established, and there is – well, almost – no one left in Germany who thinks that it can be ignored. One result is that most companies doing business in German-speaking countries of all kinds and sizes have […]

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From the perspective of the German business world, social media is still something fairly new – no matter that many German blogs have been around for more than 15 years, that Deutsche Welle started awarding the Best of the Blogs (BoBs) as early as in 2004 (the award only recently evolved into an award for […]

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Was ist denn heutzutage alles trendy? Fast jeder dritte Deutsche ist auf Facebook, fast jeder zweite hat ein Smartphone, und die Anzahl der „Smartphone addicted“ steigt mit jedem neuen Tag. Warum? Was haben diese Smartphones zu bieten, was das reale Leben nicht bieten kann? Eindeutig soziale Interaktion in Echtzeit, egal wo man sich befindet und egal, […]

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The Pope joining Twitter is a defining moment for the mini-blogging platform and shows that life imitates social media. It also gives rise to the odd situation where, malady at least for a few days, it is true to say that pop sensation Lady Gaga has more followers than the Pope – at least on […]

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