The Magical 1000 Mark

This week I’m hitting the magical 1000 mark on two very different social media platforms. Firstly, I’ve added my 1000th contact on LinkedIn, remaining true to the guiding principal of only adding people that I actually know.   

Second, this blog post is being promoted with my 1000th tweet. This has taken me far less time to go from 0-1000, despite only sporadic use. In the spirit of Movember (which does not really work for me, as growing a decent crop of facial hair is a pain), I’m trying to tweet every day this month.

So what does it mean to achieve these milestones? On LinkedIn: a formidable collection of first-line contacts. I was one of the first million to sign-up, which means it’s taken around 7 years to get this far – clearly I should really be doing more (shouldn’t we all) to stay in touch with these 1000 fantastic people, although I agree with Russell Buckley’s comments (one of the 1000) regarding his Dunbar number’s list, the gist being that it’s hard to keep tabs on more than 150 or so people. It also provides a connection to 9,000,000-plus connections, presumably first and second degree connections.

On Twitter: I need to think about what I’ll be talking about in the second 1000 tweets, because so far it’s a mix bag of personal and business tweets. Using TwtKeyword, one of the probably hundreds of Tweet analysis tools out there, to slice and dice “up to 600” of my tweets revealed a random stream of consciousness: New, Day, Today, Munich, Ski, Skiing, Back, Blog, Post, First, Only, Twitter, Here, Cloud.

So there. I’m wondering where “back” came in. Probably some of those location updates, before I abandoned FourSquare for the second time.

At least the journalism training is showing through: I’m clearly trying to make my tweets sound current and relevant, although by its very nature everything on Twitter is transient – so is there really any point? You can also tell that I’m keen on skiing, and yes, I’m based in Munich.

How about my LinkedIn contacts? LinkedIn offers plenty of analysis on paid accounts, but I’m using the free version, which doesn’t reveal much. Sorting contacts by geographic location shows that I’ve got 200-plus in the Munich area (surprise), followed by 80 in London and 61 in the SF/Bay Area. There’s even a rather astonishing 29 in the UK city of Reading.

One of the newer LinkedIn features is endorsements, where my contacts can select skills that I’m good at. So far I’m not sure of the true value here and wonder whether this should have another name – because I’m not sure that one of my 1000 contacts just clicking to say I’m good at PR is useful. Mind you, I’ve added a bunch of skills to my LinkedIn profile, and so this is a good way of crowd-sourcing my key skills. And, oops, so far blogging doesn’t appear at all. Ahem.

~ Simon Jones, OnPR, GmbH

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